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C.P. Company

C.P. Company 971 – 021. An Informal History of Italian Sportswear 50th Anniversary Book

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When Massimo Osti began creating his own label of t-shirts in 1971 it marked the beginning of a long and fruitful journey.

This book is a part of the 50th Anniversary celebration of the C.P. Company brand giving an insight in 50 personalities connected to label, from previous and current head designers, fans and collectors to Massimo Osti´s family and friends.

The first brand book gives us a close look at one of the most defining clothing brands of the century. Massimo Osti´s innovation and heritage will live on for decades upon decades.

C.P. Company 971 – 021. An Informal History of Italian Sportswear

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About C.P. Company

C.P. Company soon became the essential brand of choice for Italian intellectuals and artists. Since then the brand has continued to pioneer it’s signature hybridization of archival military, work and sportswear models, combining them with cutting-edge, Italian fabric innovation.

This fabric innovation has been heightened by the use of garment dyeing, a technique C.P. Company was the first in the world to develop in the mid 1970s, in which fully-finished garments made from multiple fabric and fiber are dyed as final step, producing clothing with unique richness and tone-on-tone subtlety.

This is crème de la crème of functional style.

Made in Italy

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In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded Chester Perry brand, renamed into C.P. Company in 1978. 

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